Alphabet, the parent company of Google, has a mixed history when it comes to making big artificial intelligence (AI) announcements. Last year, when it first demonstrated its Bard chatbot, the stock dropped. So, it's no surprise that the recent rebranding of the chatbot as Gemini didn't cause much of a stir in the market.

However, the name change isn't the only thing Alphabet is offering. They have also released new mobile versions of the Gemini AI and introduced a pricier subscription for a more advanced version. These moves highlight two important trends in the industry: the push to bring AI to smartphones and the exploration of how much users are willing to pay for this cutting-edge technology.

Early trading showed a 0.3% increase in Alphabet shares, while its rival Microsoft saw a 0.2% decrease. This suggests that the stock market is reserving judgment on how this latest offering will impact the ongoing AI battle.

Interestingly, investors seemed to be taking a momentary pause across the board for Big Tech companies on Thursday. Apple,, and Nvidia all saw slight decreases in early trading. While this might be a rare occurrence in recent days, it's not necessarily a cause for panic.

According to ING analyst Chris Turner, "Just looking across the consensus price targets of the 'magnificent seven,' the targets remain anywhere from 6% (Apple) to 20% (Amazon) above last night's closing levels. The only one with a lower price target is Nvidia, where this year's 50% rally has gone beyond a price target that has largely remained unchanged since last summer."

Overall, Alphabet's rebranding of its AI chatbot to Gemini is an intriguing development in the field of artificial intelligence. It will be interesting to see how users respond to this new offering and how it shapes the ongoing AI battle among tech giants.

The Changing Landscape of Retail Competition

The world of retail competition is evolving, and it's not all about artificial intelligence (AI) despite recent trends. According to a report from The Wall Street Journal, two major players in the retail industry - Chinese fast-fashion company Shein and the shopping unit of TikTok (owned by China's ByteDance) - are actively recruiting former and current employees of Amazon to expand their operations in the United States.

Of course, Amazon is no stranger to competition and has successfully fended off numerous rivals in the past. In order to match TikTok's unique combination of social media and shopping platform, Amazon is teaming up with Meta Platforms and Snapchat owner Snap, forming alliances to strengthen its position in the market.

However, the news isn't always centered around retail competition. In fact, right now, one company is making waves in the AI industry. Monolithic Power Systems experienced a nearly 7% surge in early trading after releasing impressive earnings and an outlook that surpassed expectations on Wednesday. Analysts attribute this success to the company's involvement in AI servers and other hardware.

The ever-changing landscape of retail competition and the growing influence of AI are reshaping the industry. As companies like Shein and TikTok continue to recruit talent from Amazon, and Monolithic Power Systems thrives in the AI sector, the future of retail becomes increasingly intriguing.

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